👋 Hi, I'm

Nghiep
Bui Van

Senior Product Owner  ·  Lead UI/UX Designer  ·  EdTech Product Manager

I build and scale EdTech products from idea to live operation — leading the full lifecycle across Discovery, User Research, Strategy, UX Design, Agile delivery and Product Analytics, and shipped a gamified English-learning platform for children with AI learning, speaking practice and learning analytics.

Let's talk
Nghiep Bui Van portrait
+300%
practice effectiveness
700+
schools on FLYER
Product OwnerEdTechGamificationAI LearningUX / UILearning AnalyticsAgile / Scrum Product OwnerEdTechGamificationAI LearningUX / UILearning AnalyticsAgile / Scrum
Core competencies

The full Product Owner toolkit.

01

Product Management

  • Product Strategy
  • Product Roadmap
  • Product Discovery
  • Sprint Planning
  • Agile / Scrum
  • Development Coordination & QA
02

Education Product

  • Learning Journey Design
  • Gamification Design
  • Assessment & Testing
  • Placement Test
  • Learning Analytics
  • Student Engagement
03

UX & Product Design

  • User Flow & Wireframing
  • Design Systems
  • Usability Testing
  • Funnel Analysis
  • A/B Testing
  • Product Metrics
About me

Connecting business, education & technology.

A Product Owner & Lead Product Designer with 11+ years across E-commerce, Enterprise Software and EdTech.

I own the end-to-end product lifecycle — from user research, product discovery and requirements to UX/UI design, development coordination, QA, sprint acceptance, data analysis and continuous improvement. At FLYER I lead a gamified English-learning ecosystem with AI learning, speaking practice, placement testing, a challenge system, school ranking and learning analytics, connecting Business, Customer Support, Data, Design, Engineering and QA into one workflow.

My story Call today
0
Schools & centers on FLYER
0
Student app downloads
0
Tests on FLYER Practice
0
Cambridge · TOEFL · GS tests
Impact at FLYER

Numbers that moved.

+62%
More learning engagement among students
+300%
More effective English practice
70%
B2B retention rate
Career journey

Discover my journey in product development.

From web designer to Product Owner, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences — blending strategy, structure and design into every product.

Product Owner & Lead Product Designer
Flyer.vn
2024 — Present
Lead Product Designer
Winter Tab
2019 — 2024
Senior UI/UX Designer
Evolable Asia Co., Ltd.
2015 — 2019
UI/UX Designer
Hoa Binh Software Solutions JSC
2014 — 2015
Experience

Owning the product, end to end.

Product Owner & Lead Product Designer
Flyer.vn — Education Ecosystem
2024 — Present

Own end-to-end product development across Flyer's education ecosystem — research, discovery, requirements, UX/UI design, development coordination, QA, sprint acceptance, data analysis and continuous improvement.

Key Products
Flyer Kids AppFlyer Appexam.flyer.usstudy.flyer.usBingo AITeacher Partner Dashboard
End-to-End Workflow
ResearchStrategyRequirementsUX/UIDevelopmentQAAcceptanceData Analysis
Cross-functional Leadership
BusinessCustomer SupportData AnalyticsDesignEngineeringQA
AI-Powered Learning
+300% practice
AI SpeakingAI WritingAssessment Feedback
Lead Product Designer
Winter Tab
2019 — 2024

Led UX/UI design across multiple digital products — UX strategy, user research, design systems and close collaboration with developers from concept through implementation.

Key Achievements
Concept to ProductionDesign StandardsReusable Design SystemsDesign Mentorship
Senior UI/UX Designer
Evolable Asia Co., Ltd.
2015 — 2019

Designed Web and Mobile applications for major Japanese enterprise clients — UX research, wireframing, prototyping and UI design within international Agile teams.

UI/UX Designer
Hoa Binh Software Solutions JSC
2014 — 2015

Designed e-commerce experiences for eBay.vn, ChợĐiệnTử and WeShop — product browsing, purchasing workflows and cross-border shopping journeys.

Education
Software Programming
Bach Khoa Aptech · Hanoi
Languages
Vietnamese — Native
English — Professional Working Proficiency
Tools
FigmaFigJamAdobe PhotoshopAdobe IllustratorJiraNotion ChatGPTClaude
Featured projects

Selected work — strategy meets craft.

FLYER Virtual English Exam
Product Owner · EdTech

FLYER Virtual English Exam / Practice Platform

FLYER20251.8 years

A virtual exam & practice platform helping students prepare for and test English proficiency against Cambridge (Starters, Movers, Flyers, KET, PET) and TOEFL Primary / Junior standards.

Product StrategyBusiness AnalysisUX DesignDesign System
FLYER Teacher LMS
Product Owner · EdTech

FLYER Teacher — LMS, Teacher Web & Mobile App

FLYER20251.8 years

An intelligent teaching-assistant platform for English teachers — an end-to-end LMS across Teacher Web, Teacher App and Admin / LMS Core for classroom management.

Product RoadmapArchitectureAI GradingGamification
Study.Flyer.us Bingo AI Tutor
Product Owner · AI

Study.Flyer.us — Bingo AI Tutor

FLYER20255 months

An online English-learning platform with an AI tutor — a smart companion for speaking, listening and vocabulary practice, personalized to CEFR standards.

Product MgmtUX DesignLearning FlowsKPI & Data
Shiki no Yado Magoroku website
Web Design · UI/UX

Shiki no Yado Magoroku

Yamagata, Japan20162 years

Website design & UX for a traditional ryokan in Semi Onsen, Yamagata — layout, visual system and imagery true to the ryokan aesthetic, optimized for desktop & mobile.

UI DesignVisual SystemResponsiveyado-magoroku.com
Awara Onsen Gurabatei website
Web Design · UI/UX

Awara Onsen Gurabatei

Fukui, Japan20162 years

Official website design for a moon-viewing open-air onsen ryokan in Awara, Fukui — clear structure and elegant imagery covering rooms, onsen, food and booking.

UI DesignLayoutImageryawaraonsengurabatei.jp
Let's work together

Let's build something impactful.

Open to Senior Product Owner roles in EdTech. Tell me about your product and I'll get back to you.

Call today
+84 969 821 092
Email
nghiepbv9x@gmail.com
Location
Hanoi, Vietnam
Thank you! 🎉

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